Amazon has a new, big idea for the future of entertainment: OLED screens.
It’s a new approach for Amazon Prime members, and its a move that could finally give the online retailer its long-sought TV channel on the giant screen.
The company announced its intentions Thursday at its annual conference in Seattle.
The announcement, which was made during a question and answer session with investors, focused on Amazon’s efforts to become more efficient, but it’s worth noting that Amazon is also investing in TV, as evidenced by its recent acquisition of Hulu, which is streaming its programming through an OLED screen.
Amazon is also bringing in new technology to stream its programming on the screen, which could eventually be used to make its shows more affordable.
The company will begin rolling out the new streaming service in 2020, and it’ll cost $10 per month.
The price will increase by $10 a month after that.
In addition to offering the streaming service, Amazon is building a second TV channel, which it plans to launch in 2020.
Amazon has already partnered with Fox, CBS and NBCUniversal to provide streaming services to its Prime members.
The service will be a subscription-based service, with Amazon paying customers a monthly fee to access content on the channel.
Amazon says the service will include more than 500 hours of exclusive programming, including documentaries and news.
While the streaming services are already on Amazon Prime, the service still has to be approved by the U.S. Federal Communications Commission.
Amazon said the new service will have to be a “network television service” that’s free to all Amazon Prime subscribers.
The new service could also come with additional features and services, like the ability to buy shows from the Amazon App Store or through Amazon Video.
The new channel will have a “premium content” section, according to a description on the Amazon website.